Latest News: Glide Extends Cloud Applications and Services

Glide from iPad 2 to Touchpad and XOOM to Playbook, Galaxy and Beyond; Glide OS Adds Cross Platform Support for Apple, HP, Motorola, BlackBerry & Samsung Tablet Computers

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Glide Extends Cloud Applications and Services for QNX, iOS, Android Honeycomb and webOS

NEW YORK, March 24, 2011 /PRNewswire/ -- Today Glide http://www.GlideLife.com launched expanded support for the rapidly growing tablet computer market further extending the Glide compatibility platform. Glide cuts through proprietary OS, hardware, software and file format barriers supporting QNX, iOS, Android Honeycomb and webOS for seamless sharing and collaboration between Apple iPad 2, HP Touchpad, Motorola XOOM, Samsung Galaxy, BlackBerry Playbook and other tablet computers.

No matter what tablet, smartphone, laptop or desktop computer you use, Glide makes it easy to securely share your videos, music, documents and photos with everyone. With Glide, you can access, edit and share your files that are synced or uploaded from your PCs, Macs and other devices to Glide's GDrive. GDrive includes 30GBs of free storage effectively turning the web into your personal shared hard drive for all of your devices.

"With over 100 tablet computers already announced this year, the need for cross platform compatibility has greatly increased," said TransMedia Chairman & CEO, Donald Leka. "In addition to extending the capabilities of these mobile devices with 30GBs of free online storage and a full suite of productivity and collaboration applications, Glide creates automated compatibility between users of different devices for easy access and editing and sharing of files."

"With Glide, mobility does not mean a loss of security," added Mr. Leka. "Glide is a sophisticated permissions based collaboration platform providing granular control when sharing files."

Glide provides cross platform compatibility for Windows, Mac OS X, Linux, Android, Android Honeycomb, BlackBerry OS, BlackBerry Tablet OS (QNX), iOS, webOS, Symbian and Windows Mobile users based on automated device identification and file transcoding.

[Latest News] Web Apps, Meet Analytics

Web Apps, Meet Analytics

A partnership between Lotame and TransMedia underscores the growing value of user data to cloud services. 

By Thomas Claburn InformationWeek 
March 9, 2011 08:00 AM

When TransMedia launched its Glide platform in 2005, it was at the forefront of the movement toward cloud computing. Six years later, major players like Google and Microsoft have caught up and the online application and storage business has become highly competitive.

As with companies challenging Google and Microsoft in search -- Blekko, Duck Duck Go, and Ixquick -- TransMedia has tried focusing on privacy and social networking in an effort to differentiate its online apps platform from the offerings of larger players.

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Microsoft's Sharepoint 2010 comes with Business Connectivity Services, which allows the system to connect to any back end data service (ERP, CRM, SQL Server, or any web service). These connections can create rich information consumption services.

But while consumers often say they want privacy, their choices have tended toward trading privacy for some sharing service or online application.

Such behavior has been a boon to Facebook but hasn't done much for companies betting on privacy like TransMedia. It has however encouraged the Federal Trade Commission to back a Do-Not-Track proposal to constrain behavioral marketing.

Learn key findings and recommendations from Gartner Research

Using Social Media to Drive Sales, Marketing and Customer Service

On Tuesday, TransMedia shifted strategy and announced a partnership with Lotame, a data analytics management company. TransMedia aims to magnify the value of its permission-based media sharing infrastructure by connecting it with marketers.

"What makes Glide compelling as a data driven platform is the breadth and integration of the application suite encompassing areas of productivity, communication, social interaction, search and location-based services," said TransMedia CEO Donald Leka in a statement. "We look forward to working with Lotame to offer data analytics that benefit our users with an emphasis on user control of personal data."

Leka says the goal is to provide marketers with useful anonymous data while simultaneously respecting user's privacy choices. It's not immediately clear how Lotame's Crowd Control platform will be used in conjunction with Glide OS. But it is clear that behavioral data is something marketers will pay for amid a world of online services that consumers increasingly expect for free.

Data analytics management is something of a booming industry because advertisers want to target their messages more precisely. Adobe in January acquired Demdex, one of the leading companies in the space, continuing its investment in analytics beyond its Omniture acquisition in 2009. Venture capitalists meanwhile are investing in similar analytics companies like Lotame and Blue Kai. It wouldn't be surprising to see Google or Microsoft looking for potential acquisition targets either.

Join Insurance & Technology for a virtual event on the customer experience on March 16. Find out more(free registration required).

[Latest News] Lotame and TransMedia Partner

Lotame and TransMedia Partner on the Glide OS Secure Cloud Data Platform

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NEW YORK, March 8, 2011 /PRNewswire/ -- TransMedia, developers of the industry leading Glide OS http://www.glideos.comand Lotame http://www.Lotame.com, a leader in marketing technology, announced today a partnership to provide data analytics for the Glide OS platform in support of Glide's opt-in data centric business model.

Glide's integrated suite of web-based applications for productivity, communication, social interaction and search make it possible to collect a broad set of anonymous behavioral data. While Glide consists of many individual applications that perform specific functions (Glide Write (Word Processor), Glide Email, Glide Search etc.), Glide is effectively one integrated application. All of Glide's applications access one set of user data and files stored in a user account and are governed by one set of system rules.

The breadth and integration of the Glide application suite provide an important competitive advantage when compared with other cloud based application suites. Many competing cloud application suites are the result of an M&A or partner driven product strategy that does not produce the benefits of integration. The concept of Glide is based on the premise that "the whole is greater than the sum of its parts." Integration makes it possible for Glide users to access all of their personal files and data as well as Glide's interwoven application suite from any Glide application.

Glide Data Security

Glide's granular permissions based sharing features are accessible from any Glide application providing users with an efficient platform for secure collaboration. Glide Guard, a file security and tracking feature enables Glide users to track all of the locations (personal folders, shared folders, emails, group discussions, meetings etc.) where a file is accessible, everyone who has access to that file and provides the ability to instantly retract or change access rights enhancing user control of personal data.

"What makes Glide compelling as a data driven platform is the breadth and integration of the application suite encompassing areas of productivity, communication, social interaction, search and location based services," said Donald Leka, Chairman and CEO of TransMedia. "We look forward to working with Lotame to offer data analytics that benefit our users with an emphasis on user control of personal data."

"The data-centric approach of Glide's cloud OS blazes new trails," said Andy Monfried, CEO of Lotame. "Leveraging Lotame's Crowd Control analytics platform and Glide's unique data-capture methodologies will provide tangible value to users, and will therefore open up exciting new opportunities for marketers. When marketers understand their audiences more deeply, they will spend more on media to reach those consumers."

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